Soft power is different from hard power; hard power is the use of military and economic might to make others change their position, while soft power mainly concerned with changing the opinion of the other states by persuasion and attraction.
Even India hosted the commonwealth games in The main features of hosting mega sport-events are its ability to attract audience from all over the world and its socio-economic impact on the hosts, allowing the host nation to project images of its culture and social organization through these events in addition to its political and economic power.
Search our thousands of essays: It can be clearly seen that every BRICS nations has hosted at least one of these mega sports-events in the last ten years. It can be clearly seen that hosting these mega sports events gives the host country a number of benefits and opportunity to expand its activities from a regional level to a global platform, and thereby enhance its image in the international scenario.
Thus by hosting these mega events they can influence their image in the minds of other nations and thereby use it as a diplomatic policy to enhance their global image.
According to me hosting these mega sport-events like the Olympics and the Football World cup does have positive impacts on the soft powers of a country. Hosting of these mega sports-events gives countries a chance to enhance their public diplomacy and to strengthen their stance in the international system.
According to Nye, culture, institutions and values are more important in maintaining interstate relations rather than the use of military power. The cost of hosting, organizing and setting up various requisites of a mega sports event can be really high, but its gives the host of showcase its ability in the global scenario and also uplift its global image.
There is great competition between all the countries, whether developed or developing countries for hosting these mega sports-events.
But hosting a mega sport-event can definitely positively impact the soft powers of a nation. About this resource This Geography essay was submitted to us by a student in order to help you with your studies. Essay UK - http: Just complete our simple order form and you could have your customised Geography work in your email box, in as little as 3 hours.
To show this we first need to understand what soft power is. Each of us is qualified to a high level in our area of expertise, and we can write you a fully researched, fully referenced complete original answer to your essay question.
As Qobo has mentioned this is a good way to improve their image as the domestic conditions of the all the BRICS nations, namely Brazil, RussiaChina, India and South Africa are not very appealing therefore by hosting these mega sports events they can try to increase their soft power ability.
Developing countries are readily taking up this opportunity of hosting mega sports events. M Qobo, It is also important to not that mega sport-events like the Olympics and the FIFA World Cup and large scale events and have a large audience all over the world therefore it is a huge platform for these BRICS nations to use it for increasing the global impact of their soft powers.
A combination of the two shall be a perfect strategy of any nation The BRICS nations by hosting international sporting events, they can show the world that they are too accept and follow universal norms and by doing so they can improve they global image, portraying fair play and also by following the international norm will improve their status.
Therefore the main idea of using soft power is in its ability to impress the people of other nations using its cultural values rather than coercive powers.
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Game on Mega-event infrastructure opportunities At a glance The quality of a region’s infrastructure denotes found that hosting a mega-event like the Olympics or the FIFA World CupTM permanently boosts trade by 30 tourism revenues more than doubled in Barcelona.
However, public support—and. 4 PwC Game on: Mega-event infrastructure opportunities In anticipation of increased consumption during the Winter Olympics in Sochi, new facilities will power up incrementally, increasing the energy capacity of the Sochi power grid by percent.
% in private-sector ﬁ nancing.6 Today, municipalities hosting the Olympics. The Case of Developed vs. Developing Countries Carroll Howard Griffin, PhD, Valdosta State University, Valdosta, Georgia, USA Although the monetary and non-monetary benefits seem to be great, in many cases hosting such as event falls short of the expectation that a country had Keywords: Mega-events, international tourism, economic.
Tourism and sport alone, are two of the most thriving leisure activities that people enjoy today. Sport tourism has become it's own specialized market, and together provide the opportunity of major financial growth and sustainability (Gibson, n.d.). Hosting a megaevent, is a key tactic in promoting.
Sport Tourism: Hosting a Megaevent Essay - Tourism and sport alone, are two of the most thriving leisure activities that people enjoy today.
Sport tourism has become it's own specialized market, and together provide the opportunity of major financial growth and sustainability (Gibson, n.d.).
Hosting a megaevent, is a key tactic in promoting .Sport tourism hosting a megaevent essay